A Note from Your Agency
Thanks for coming back this month!
In the 1980s, sociologistRay Oldenburg described the idea of the
“third place”. Not home, not work, but a space where people gather, connect, and feel a sense of belonging. For many members, the country club is exactly that.
But even the most welcoming club relies on something practical:
clear communication.
Traditionally, weekly emails have carried that responsibility. The challenge is that emails quickly disappear in busy inboxes.
One approach we’ve been exploring with several clubs is treating the “This Week at the Club” page on the website as the primary source of information, with the weekly email simply reminding members to visit the page.
From there, something interesting becomes possible: a digital club concierge.
An AI assistant trained on the “This Week” page can instantly answer questions like:
- What are the Club Summer hours?
- What’s happening this weekend?
- What are the dining specials tonight?
The "This Week at the Club" WebPage becomes the club’s digital front desk, while the concierge helps members navigate what’s happening.
Technology doesn’t replace the hospitality that makes clubs special, it simply helps extend it.
LDA Team
From the Industry
At the Ryder Cup, technologists often ask a simple question:
how much technology is enough for sport?
The answer is usually the same — just enough to enhance the experience, but never enough to overshadow it.
The same principle applies to clubs. Technology works best when it stays quietly in the background, helping the club feel more organized, more connected, and ultimately more like home.
Behind the scenes, many clubs are still juggling information across multiple platforms: member databases, tee sheets, reservation systems, and communication tools. As the industry continues to evolve, more resources and technology solutions are emerging to help simplify that landscape.
One area where we’re seeing meaningful progress is communication. When information is clearly structured across websites, newsletters, and text updates, it becomes easier for members to understand what’s happening at the club and how to participate.
Tools like ClubChat help organize this process behind the scenes, giving teams a place to plan and prepare communication that can flow naturally across the website, email newsletters, and text messaging.
If your club is navigating similar challenges with communication or organizing information across multiple platforms, we’d be happy to share a few ideas.
Some of the images below highlight concepts that caught our attention recently, from creative dining presentations to new golf entertainment spaces and design-forward experiences.
Creative Menu Design
Presentation play a bigger role in the dining experience.
PopStroke (Tiger Woods concept)
Modern golf venues are blending sport, dining, and social spaces.
SXSW Hospitality Installations
Technology and design are increasingly shaping how people gather and interact.
Thank you for reading!
