With 2017 coming to an end, we like to take a look at some of the social media stats during the year to see how we can adapt our own social media strategy, as well as our clients, heading into 2018. 2017 had some amazing new releases for country clubs and golf courses alike to use to grow their brands; from the growth of Instagram to the many new features of Instagram Stories, as well as Facebook allowing ways to create an even better facebook event for your country club and understanding how they rank your posts.

We talked about some innovative things this year as well for your country club using social media – like using Snapchat and ways you can attract millennials to your club, but now we wanted to give you the straight-to-the-point stats that you need to know heading into the new year!

Social Media Stats for Golf CoursesGeneral Social Media Stats for Golf Course GM’s

1. Online adults ages 18-34 are most likely follow a brand via social networking (Source: MarketingSherpa.com)

2. 71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others (Source: GetAmbassador.com)

3. Visual content is more than 40 times more likely to get shared on social media than other types of content (Source: HubSpot.com)

4. Almost 80% of time spent on social media platforms happens on mobile (Source: MarketingLand.com)

5. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered (Source: SlideShare.net)

Facebook Social Media Stats

1. The best time to post on Facebook is 3:00 p.m. on Wednesday- other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (Source: HubSpot.com)

2. Facebook posts with images see 2.3X more engagement than those without images (Source: BuzzSumo.com)

3. 75% of male internet users are on Facebook as well as 83% of female internet users and log in daily (Source: PEWInternet.org)

4. 68% of ALL U.S. adults are on Facebook (Source: PEWInternet.org)

5. 88% of 18 – 29-year-olds are on Facebook (Source: PEWInternet.org)

6. 79% of 30 – 49-year-olds are on Facebook (Source: PEWInternet.org)

7. 61% of 50 – 64-year-olds are on Facebook (Source: PEWInternet.org)

8. 79% of all US internet users are active on Facebook (Source: PEWInternet.org)

9. 100 million hours of video content are watched on Facebook daily (Source: Facebook.com)

 

Instagram Social Media Stats

1. 32% of internet users (28% of all U.S. adults) use Instagram (Source: PEWInternet.org)

2. The majority of Instagram users are between 18-29 years old, about six-in-ten online adults (Source: PEWInternet.org)

3. 90% of Instagram users are younger than 35 years old (Source: ScienceDaily.com)

4. 26% of Instagram users make more than $75,000 per year (Source: HubSpot.com)

5. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day (Source: WordStream.com)

6. Posts tagged with a location have a 79% higher engagement rate (Source: SimplyMeasured.com)

7. 53% of Instagram users follow brands (Source: GlobalWebIndex.net)

8. Brands on Instagram are seeing a per-follower engagement rate of 4.21% (which is 58 times higher than on Facebook and 120 times higher than on Twitter) (Source: Hootsuite.com)

 

Twitter Social Media Stats

1. 81% of millennials check Twitter at least once per day. (Source: PEWInternet.org)

2. Tweets With Images Get 18% More Clicks, 89% More Favorites, And 150% More Retweets (Source: AdWeek.com)

3. Link clicks account for 92% of all user interaction with tweets (Source: HubSpot.com)

 

Snapchat Social Media Stats

1. Snapchat reaches 41% of 18 to 34-year-olds in the US (Source: Snapchat.com)

2. On average users spend 30+ minutes on Snapchat daily (Source: OmnicoreAgency.com)

3. 173 million Daily Active Snapchat Users (Source: OmnicoreAgency.com)

4. 18% of US Social Media users use Snapchat (Source: OmnicoreAgency.com)

Chris Degenaars

Author Chris Degenaars

Strategy & Operations at Long Drive Agency

More posts by Chris Degenaars
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