HOW RETARGETING WORKS

RETARGETING CONVERTS WINDOW SHOPPERS INTO CUSTOMERS

WHAT IS RETARGETING

Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

HOW RETARGETING WORKS

Technically all that is necessary is to place a JavaScript tag in the footer of your website. This code creates a list of people that visit your site by placing anonymous retargeting “cookies” in their browser. This list allows us to display retargeting ads to your potential customers as they visit other sites. Customers can be retarget just about anywhere they might go online.

WHY IS RETARGETING SO EFFECTIVE

Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.

RETARGETING BEST PRACTICES

Retargeting is most effective if you segment your visitors (eg, people who looked at shoes vs pants) and tailor the retargeting ads shown to each group, or not retarget them at all (eg, people who converted.)

The best performing retargeting creative has a clear call-to-action and promotes an offer.

Different products warrant different retargeting time windows. Eg, people shopping for travel should be retargeted immediately; people shopping for luxury goods should be retargeted later.