Understanding The Facebook Algorithm for Your Golf Course
Long Drive Agency • October 25, 2017
Facebook (and social media in general!) can be a confusing place for country clubs and golf courses and it makes sense why. Much like Google, Facebook’s algorithm is always changing and adjusting to the content being put out.
Here is a short breakdown on some of the main things that Facebooks News Feed algorithm looks at when showing love to a post!
What It Loves
- Posts with high engagement (lots of likes, comments, and shares)
- Posts that receive a high volume of engagement in a short period of time
- Posts that receive a high volume of reactions (love, haha, wow, sad, and angry)
- Posts with links (ideally ones that stay on Facebook)
- Post types that people are interacting with overtime/often
- Videos uploaded directly to Facebook that receives a large number of views or extended viewing duration
- Posts that are timely or reference a trending topic
- Posts from Pages with a complete profile (the about section, website, cover photo, profile photo, etc.)
Things Not To Do
- Text-only status’
- Clickbait
- Like-baiting
- Posts that include spammy links
- Frequently circulated content and repeated posts
- Posts that are frequently hidden or reported by users (a sign of low quality)
- Posts that ask for Likes, comments, or shares
- Posts with unusual engagement patterns
- Overly promotional content from Pages — pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads
For other Social Media Tips, check out these awesome blogs below!
From LDA: 6 Ways Golf Courses Can Use Social Media
From LDA: Using Instagram Stories at Your Country Club
Blake Davis, Long Drive Agency help private clubs, golf courses flourish with next-level marketing and communication tools. Since its founding, LDA has created a host of services to help clubs build their brands, tell their stories, and interact with members and guests in a more consistent and interactive way.
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