“If Your Country Club Membership Is Not Growing, Nothing Else Matters.”
Being able to generate new country club membership leads, effectively, and without coming across as being too “salesy” can prove difficult for many country clubs. Your Club has to walk that fine line of what’s advertising and what is. Our agency has worked with hundreds of clubs and we have invested so much of our efforts into understanding and optimizing lead generation strategies.
After strategizing, testing, analyzing, and testing again we found many properties we’ve worked with seeing maximum return on investment with Facebook Ads.
While we went over the step by step process to posting ads to Facebook in one of our previous blogs, we wanted to take this opportunity to show you some of the strategies we implement when building Facebook Ad campaigns for our clients. Although Facebook ads can be used to promote just about anything, we’ve narrowed our scope to 3 categories; Membership Promotion, Event Promotion, and Brand Promotion.
Country Club Membership Promotions
Riverton Country Club is located in Cinnaminson, New Jersey. Located in the Philidelphia metro area, Riverton is setting on top of an extensive market and wanted to expand their reach and generate new member leads.
Focusing on the country clubs features and top qualities:
- A Family-Oriented Community
- A top-rated junior golf program
- Donald Ross designed course
We built a campaign that highlighted the best of what Riverton has to offer.
By creating multiple campaigns designed to capture different demographics, we grew Riverton’s lead list extensively in the first month of the campaign.
Club Event Promotions
With membership growth being the defining statistic for most country clubs, event hosting can sometimes fall by the wayside when it comes to club promotion.
Establishing your country club as a prominent event venue is another crucial step in growing your brand. Not only can event hosting contribute to revenue, but it can also keep that membership lead list growing.
For The Fox Valley Club in New York, the focus was to bring in more event bookings for their venue. By shifting our focus to wedding promotion we focussed on the venue itself. While the scope is significantly narrower when promoting a venue rather than a country club the goal remains the same; garner interest through the use of eye-catching imagery and creative copy leading to a landing page with a contact form for more information.
While Facebook ads are a great way to promote your club for membership lead generation and event bookings, it can also be used to jump-start the launch of a newly designed digital presence.
Designing a campaign to build anticipation of a new website, initiative, or event is a crucial part of any digital marketing strategy. Our most recent launch campaign was built around the new NTPGA.com, as it marked the official start of the NTPGA’s new digital presence.
The week-long campaign, built around the hashtag #GrowingTheGame, used a series of creative photos and videos to highlight their newly expanded foundation and outline their Section’s goal to grow the game and making lasting impacts in the North Texas region.
While the partnership is still new the use of Facebook ads and other social media outlets are just a few of the ways we look to grow the game with the NTPGA.