Chris Degenaars

Chris Degenaars

Strategy & Operations at Long Drive Agency

3 Ways To Automate Your Small Business Website

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In todays society we are always moving and trying to make sure we aren’t spending time on things that don’t help generate revenue.

Automating websites is the “next big thing,” and we are going to share 3 ways you can automate your website to optimize your return on investment (ROI).

1. User Personalization

Humanization has become key when it comes to posting on social networks, but what about your website? No, humanization is not imperative, but personalization sure is.

Let’s say I log onto a diaper companies website, because I am a single dad and am looking for the best product. When I get on, I don’t want ads or popups about “mommy and me” classes or information on a single dads class that is in a different state (or even city). I want to see about classes for single dads in my city, or information on raising a child as a single dad.

Automating your ads and website to target the right audience is a necessity to get the most ROI for your business. Every person who logs on to your website should feel a personal connection, that they are seeing what they are, because of who they are. That is the true definition of personalization.

2. Creative Ways to Gain User Information

Although pop-ups in the past have proved worthy of your time, now that everyone does it, it is a lot less liked by users.

For example, if I go to a website looking for product A, and when I first get to the site a pop-up asks for my email, maybe I decide to enter it in hopes that the emails I receive will be related to product A. Instead, I get dozens of emails about product b, c, and d, and never engage, because it doesn’t apply to me.

Instead of following the traditional email popup, get creative. Use other methods to gain information on your customer, such as placing it on a specific landing page that hosts a topic or category which allows you to not only gain their email, but what they’re interested in.

Below on #3 you can see how to use this to your best advantage.

3. Automated Email Campaigns

Well, now you have an email and what they’re interested in. Use this to run automated email campaigns targeted around their interests.

Send out a series of emails about that interest and each day feature another product that goes well with their interest, or more information within their interest. Keep these campaigns relatively short, no more than 6-7 days. You don’t want to spend more time in their inbox than needed, because eventually they may stop opening it.

I recommend using MailChimp for this. It is a free tool (with premium upgrades) that allow you to run campaigns and automate blasts on a schedule so you don’t have to spend time scheduling it each week.


Automating your website doesn’t have to be expensive or complicated, it can be as simple or interactive as you want. No matter what you go with, having an automated website will save you the time and stress that comes with a business. You’ll be able to focus more on key areas that you need to be, not on areas that now are able to be automated.

If you want to have your website taken to this next level that automation offers, and you’re not sure where to start, contact us to get going!

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