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We created a welcome video, which is huge for a few reasons. One, it gives a potential new member an overview of Trinity. It allows the potential new member to make a connection to the church, the staﬀ, the congregation, and the culture. After watching the video, viewers are left with the feeling that they have already visited and interacted with Trinity United Methodist Church and its members. Second, it brings a professional look to Trinity. Potential new members see the video, in combination with the new site, and are left with knowing that Trinity is a healthy, loving congregation.