Chris Degenaars

Chris Degenaars

Strategy & Operations at Long Drive Agency

The 2016 Break Down on the Top Social Networks

Share on facebook
Share on twitter
Share on linkedin
Share on email

2016 was a breakthrough year for many social networks and it was easy to fall behind if you weren’t paying attention.

We have gone through and comprised a full, and yet simple report of the top platforms from 2016 so you are able to plan for 2017 and see what platforms will be the best to use for your business. Breaking it down by the demographics for each, you can now get straight to what you want to know!

facebook-black-and-white

Facebook

  • % of Males: 75% of users
  • % of Females: 83% of users
  • Top Age Category: 18-29-year-old (88%)
  • % with College Education: 82% completed SOME college
  • Avg. Income of Users: <$30,000 (84%)
  • Rural or Urban: Rural

twitter-black-and-white

Twitter

  • % of Males: 23% of users
  • % of Females: 25% of users
  • Top Age Category: 15-17-year-olds (42%) ahead of 18-29-year-olds (32%)
  • % with College Education: 27% have a college degree OR higher
  • Avg. Income of Users: >$75,000 (26%)
  • Rural or Urban: Urban

instagram-black-and-white

Instagram

  • % of Males: 26% of users
  • % of Females: 38% of users
  • Top Age Category: 18-29-year-olds (59%)
  • % with College Education: 33% have a college degree OR higher
  • Avg. Income of Users: <$30,000 (28%)
  • Rural or Urban: Urban

black-and-white-frequencyFrequency

  • Facebook = 76% of users access it daily
  • Instagram = 51% of users access it daily
  • Twitter = 34% of users access it daily
  • LinkedIn = 18% of users access it daily

social-crossoversCross-over’s

  • More than one platform = 56%
  • Twitter & Instagram = 65%
  • Twitter & LinkedIn = 54%
  • Facebook & Instagram = 95%

It is clear that Facebook still holds the majority against the other networks and is one of the most diverse as well. However, considering the amount of online users that have more than one social network, it is important to be active all around!

Here are 5 FREE ways you can gain engagement! 

Transform Your Club

Are you ready to take your country club marketing strategy to the next level?

You May Also Like...

Golf
Logan B.

When To Post To Social Media

Is there a correct time of day to be posting to your Country Club’s social media pages? Well… yes and no. Unfortunately, the answer to this frequently asked digital marketing

Read More »
Digital Marketing
Logan B.

7 Awesome Golf Tournament Formats

With all of this talk about golf tournaments, we thought we’d go over just a few of the tournament format options that are available out there. Planning a tournament, as

Read More »
- Build Brand Exposure
- Generate Rental Revenue
- Collect New Member Leads
Find out how your club can generate $20k in new rev.
All in one turn-key, easy to use product!
Get a Free Gift!
2017 (C) All rights reserved.