2016 was a breakthrough year for many social networks and it was easy to fall behind if you weren’t paying attention.

We have gone through and comprised a full, and yet simple report of the top platforms from 2016 so you are able to plan for 2017 and see what platforms will be the best to use for your business. Breaking it down by the demographics for each, you can now get straight to what you want to know!

facebook-black-and-white

Facebook

  • % of Males: 75% of users
  • % of Females: 83% of users
  • Top Age Category: 18-29-year-old (88%)
  • % with College Education: 82% completed SOME college
  • Avg. Income of Users: <$30,000 (84%)
  • Rural or Urban: Rural

twitter-black-and-white

Twitter

  • % of Males: 23% of users
  • % of Females: 25% of users
  • Top Age Category: 15-17-year-olds (42%) ahead of 18-29-year-olds (32%)
  • % with College Education: 27% have a college degree OR higher
  • Avg. Income of Users: >$75,000 (26%)
  • Rural or Urban: Urban

instagram-black-and-white

Instagram

  • % of Males: 26% of users
  • % of Females: 38% of users
  • Top Age Category: 18-29-year-olds (59%)
  • % with College Education: 33% have a college degree OR higher
  • Avg. Income of Users: <$30,000 (28%)
  • Rural or Urban: Urban

black-and-white-frequencyFrequency

  • Facebook = 76% of users access it daily
  • Instagram = 51% of users access it daily
  • Twitter = 34% of users access it daily
  • LinkedIn = 18% of users access it daily

social-crossoversCross-over’s

  • More than one platform = 56%
  • Twitter & Instagram = 65%
  • Twitter & LinkedIn = 54%
  • Facebook & Instagram = 95%

It is clear that Facebook still holds the majority against the other networks and is one of the most diverse as well. However, considering the amount of online users that have more than one social network, it is important to be active all around!

Here are 5 FREE ways you can gain engagement! 

Chris Degenaars

Author Chris Degenaars

Strategy & Operations at Long Drive Agency

More posts by Chris Degenaars
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